Whiskyjack Resort & Hotel

Whiskyjack Ski Resort & Hotel needed an identity that felt as considered as the stay itself. We built it around a simple crowned mark and a wide, quietly confident wordmark: a nod to old-world alpine lodges, made for a guest who notices the details.

The palette pulls from the lodge itself: deep oxblood, warm charcoal and natural linen, set against timber, stone and firelight. The system works across the whole stay. It shows up on the breakfast menu and the in-room book, the retail bag, the cabin exterior, the window glass and the outerwear. The brand never asks for attention. It’s simply present everywhere a guest looks, from first chair to last call.